Communications, guides

PRODUCT LAUNCH MEDIA CAMPAIGN: CONCEPT, COPY, DESIGN AND PRODUCTION


Energy companies are in still in the early stages of the progressive deployment of ‘smart metering’ in consumer premises throughout their networks. Prior to privatisation, Country Energy was at the forefront of this technology in Australia.

A comprehensive range of digital marketing collateral resources was called for to support the introduction of the new technology within the Australian Government’s ‘Smart Grid, Smart City’ initiative.

AND IN THE FIELD …

Compilation, writing, design, fast turnaround and deployment of the digital communications suite – and the roadshow field collateral – were facilitated by extensive experience as a provider to energy companies of a responsive 24/7 health and safety-focused public notice and advertising production service.

The 24/7 service covered events such as planned maintenance, unexpected power outages and emergencies such as storms, floods, traffic accidents and other events.

IN-HOUSE

  • Concepts, compilation, all copywriting, editing
  • Design, art direction
  • Custom illustrations, technical drawings
  • Application of brand colour palette.

OUTSOURCE

  • Signage and print collateral production.

LOYALTY PROGRAM, CUSTOMER RETENTION CONVERSATIONS

The consistent creation of benefits topics and the fluent writing of effective, interesting product/service promotional marketing content to support the regularly scheduled production of CRM print collateral can be extremely demanding.

PRODX Direct facilitates fast turnarounds to strict production and mailing schedules by combining journalism skills, extensive marketing experience and integrated graphic arts capability to provide a rapid, non-segmented workflow.

A client’s staff can be assisted with options and suggestions for content and agreed topics compiled and written for approval.

IN-HOUSE

  • Pro-active engagement in the development of content
  • Copywriting and editing
  • Art direction, graphic design
  • Sourcing/process images, illos
  • Management of schedules, print production and delivery.

OUTSOURCE

  • Sheetfed and web offset lithographic print production
  • Mailing, fulfillment, delivery.

AT-A-GLANCE GUIDE: REMOTE AREA COMMS SYSTEM

With an electricity network spread across 95 percent of the 800,000-plus square kilometre land mass of NSW, the field technicians of Essential Energy are particularly dependent on robust, high performance, remote-area-capable communications systems.

Customised capabilities and features of the custom system required the special development of operational instructions in this 20-page A5 handbook.

This involved processing and enhancement of limited visual resources and the careful interpolation and expansion of the basic operational software and hardware texts.

IN-HOUSE

  • Copy re-writes and editing
  • Development of existing visual resources, additional visuals
  • Art direction, graphic design
  • Digital flipbook
  • Print management.

OUTSOURCE

  • Lithographic print production.