FAST TURNAROUND CONTENT, PRODUCTION AND PUBLISHING RESOURCES
Magazine or newsletter delivery online (flipbook with interactive option) or in print can be consistently cost effective in securing ongoing customer engagement for businesses with:
- focus on leisure, food, travel, entertainment,
- flows of specialist and potentially valuable niche information,
- extensive and significant loyalty or other benefits on offer.
Where advertising revenue is potentially minimal or an unsuitable option for traditional print production delivery – an online static or interactive flipbook is the option. For print, costs can be minimised and schedules adhered to by the co-ordinated and integrated operation of experienced journalism, editing, design and art production.
This work has been provided over extended periods of years to enterprise-level Australian organisations including Qantas Airways.
IN-HOUSE
- Title development, identity and character
- Editing, copy and feature writing
- Art direction, graphic design
- Management of schedules, production and delivery.
OUTSOURCE
- Celebrity features, images
- Print production, mailing, delivery
- Loyalty program fulfilment services.
Above – 96-page newsstand magazine produced, published and distributed bi-monthly during the peak years of the sport of boardsailing, in conjunction with writer and photographer Rob Armstrong
‘STRAIGHT DOWN THE LINE’ THEME: WORKPLACE ETHICS HANDBOOK
Briefs that specify ‘user friendly’ and ‘plain language’ where source material is legalistic and the final result subject to the approval and sign-off by lawyers are invariably challenging!
This A5 handbook took an everyday expression ‘straight down the line’ and a companion front page visual metaphor (also relating to the company’s statewide areas of operations) to take the edge off its function as a strict compliance rule book.
Mindful re-writes and edits for clarity, engaging photography and the use of the brand’s colour palette throughout made the subject matter more inviting, easier to absorb – and legally compliant.
IN-HOUSE
- ‘Straight down the line’ concept
- Copywriting, typography
- Art direction, graphic design
- Illustration, photography
- Print management
- Digital flipbook.
OUTSOURCE
- Lithographic print production.
WORKING WITH TECHNICAL AND ENGINEERING PERSONNEL
Technical briefs originating through a client’s marketing and communications department invariably benefit from the arrangement of working contact with the technicians themselves. Benefits include:
- fewer rounds of changes,
- faster turnaround times,
- confidence in complete accuracy,
- faster approvals and sign-offs.
Persuaded that services offered include a quick study in the comprehension of technical and engineering basics, management or marketing personnel quickly learn that accurate results are fast tracked, with little or no compromise to the schedules of technical staff.
The examples above supported internal and subcontractor comms to clarify the hierarchy of responsibilities for maintenance and repair of the energy network within private properties. Annotated hand-drawn sketches were the only source material available. The only liaison required was for the clarification of nomenclature and some apparent anomalies.
IN-HOUSE
- Editing, copywriting
- Standardising of nomenclature
- Art direction, graphic design
- 3D renders from rough plan view sketches
- Application of brand colour palette.
COMPILATION, DESIGN AND PRODUCTION OF OPERATIONAL GUIDES, SAFETY MANUALS
PRODX Direct is skilled in working with technical and manufacturing personnel for the compilation and production of plain language, easy reference, print and online, product and workplace safety, manuals and handbooks.
- New product operational and related safety publications and documentation.
- Obsolete or lapsed operational and safety collateral requiring review, refresh or re-structure, including signage.